Zred Media: The experts who are taking influencer marketing to a new level
August 17: Social media platforms and short video-making apps have completely changed the dynamics of advertising in the modern day. While earlier companies had to depend on advertising agencies to create ads that were then telecasted on TV channels, now brands also have the option of using social media platforms for promotions.
Content creators on video platforms with a good fan following are also hired to market products because of the reach they enjoy. Because of this method, brands have more chances of attracting their target segment. Such content creators are called influencers, but there are times when a content creator with a huge following fails in getting offers from brands and on the other hand, a content creator with less following gets a good number of endorsements.
In such a...