SEO and marketing realities Rajesh Kumar
September 21: SEO is one of the fundamental realities of modern marketing. It’s critical to understand the difference between old-style SEO and modern SEO in particular. There is literally a world of difference.
When SEO first started, it started as a very simplistic form of search criteria and then degenerated into “keyword spam” full stop Google, and other search engines soon put a stop to that, creating contextual searches and, more recently ”, helpful” search criteria. That’s the broad brush picture. But it’s not the whole story. There’s a lot more to SEO than keywords and spammy information in the meta.
SEO is an area where experience generates savvy. If you have a lot of experience, like Rajesh Kumar’s decades of SEO, you learn what’s a good SEO idea and what’s not.
There’s a seri...
