Jasprit Bumrah becomes the face of new-age, eco-friendly luggage brand uppercase by Acefour Accessories
He will lead the 'Never Ordinary' campaign that is inspired by his extraordinary cricketing talent.
New Delhi [India], August 31: Brainchild of industry pioneer Mr. Sudip Ghose, Acefour Accessories, a travel accessories company, has signed Jasprit Bumrah as brand ambassador for its eco-friendly luggage brand "uppercase" for two years. Jasprit Bumrah, exclusively managed by RISE Worldwide, a Reliance initiative and India's largest sports and entertainment company, will lead the D2C brand's 'Never Ordinary' campaign. His extraordinary game across formats makes him the perfect fit to represent the brand.
The campaign 'Never Ordinary' is spread across a series of creatives, weaved in a way that tells the features and USPs of the uppercase's bags. The films showcase the uppercase's bags as a ...