ReWear4Earth – A brand new initiative for sustainable fashion
-by Prabha Khaitan Foundation and Grammy Award Winner Ricky Kej
August 10: Prabha Khaitan Foundation, India, and Grammy Award winner Riki Kej, are pleased to announce a brand new initiative, #ReWear4Earth which will focus on fashion and sustainability. The initiative was inspired by Grammy Award Winner Ricky Kej after he tweeted his pictures earlier this year wearing the same outfit on two of the biggest platforms on the planet - while winning his Grammy Award in Las Vegas and on the Cannes Red Carpet with the hashtag #ReWear4Earth.
Prabha Khaitan Foundation, a non-profit organisation, based in Kolkata (India) that helps in creating awareness of sustainable development and India's ecosystem and biodiversity, got in touch with the Grammy Award winner and together decided to launch this ca...